We've set out to create more enterprise value from data and AI than any other consultancy, and an ambition that big needs someone who can carry the story to the market. Victoria Morrison joins us to do exactly that.
Victoria leads growth end to end, from thought leadership, partnerships and service offering through to go-to-market strategy and pipeline. Her job is to make sure the market understands what Valliance builds as clearly as our clients experience it.
Victoria has spent more than 15 years leading marketing and growth for digital and technology businesses. She started in PR, shaping go-to-market strategies and building the profiles of agencies and technology start-ups, before joining leadership teams at Improve Digital, TH_NK and EPAM. Most recently she launched Empathy Lab, EPAM's AI-native agency, taking the brand and go-to-market strategy global.
Her track record spans both the growth engine and the brand. She led growth marketing across European markets at EPAM, building pipeline and brand awareness for its digital proposition, and launched and scaled the EPAM Continuum consulting brand across EMEA.
At TH_NK she led business development, marketing and partnerships for the digital transformation agency behind work for Vue, Warner Bros., ASOS, Knight Frank and Atom Bank. Earlier, she led PR and marketing for agencies including TBWA, Y&R and Mindshare, the commercial arms of The Walt Disney Company UK and News UK, and start-ups from Last.fm (bought by CBS) to GoViral (bought by AOL).
She also launched Inspiring Fifty, championing female role models across the European technology sector, and has been named in the BIMA 100, the people shaping the British digital industry, and the BD100, the UK's top 100 business developers.
As we help our clients build the future enterprise, we're excited to have Victoria leading our own growth story.
