Valliance Privacy Policy

At Valliance, we are committed to protecting your privacy and handling your personal data transparently. As an AI consultancy helping enterprises unlock value through artificial intelligence and data-driven solutions, we understand the importance of data protection.

This policy explains how we collect, use, store, and protect your personal information when you visit our website, use our services, or interact with us. By using our services, you acknowledge you have read and understood this Policy. We are dedicated to respecting your privacy rights and safeguarding your personal data, ensuring it is treated lawfully and fairly.

Contact Information:

Valliance
www.valliance.ai
hello@valliance.ai

Registered Office:
2nd Floor Citygate,
St James' Boulevard,
Newcastle Upon Tyne, NE1 4JE

2. Information We Collect

2.1 Personal Information

We may collect the following types of personal data:

Contact Information:

Name, job title, company name
Email address, phone number
Business address and location

Website Interaction Data

Form submissions and enquiries
Newsletter subscriptions
Content downloads and resource requests
Event registrations and webinar attendance

Professional Information

Industry sector and company size
Business challenges and AI maturity level
Technology stack and current solutions
Project requirements and objectives

Technical Information

IP address and device identifiers
Browser type and version
Operating system and device information
Referring website and navigation paths

2.2 Information We Do NOT Collect

Personal financial information
Sensitive personal data (unless specifically relevant to business services)
Data from minors under 16 years of age

3. How we use your information

3.1 Primary Purposes

We process your personal data for the following purposes:

Service Delivery:

Responding to enquiries and consultation requests
Providing AI consultancy and transformation services
Project management and client communication
Delivering contracted services and solutions

Business Development:

Understanding market needs and trends
Developing relevant content and resources
Improving our AI solutions and methodologies
Client relationship management

Marketing & Communications:

Sending newsletters and industry insights
Sharing relevant case studies and whitepapers
Inviting to events, webinars, and conferences
Targeted professional advertising

Legal & Compliance:

Meeting contractual obligations
Complying with legal and regulatory requirements
Protecting our rights and interests
Preventing fraud and security threat

3.2 Legal Basis for Processing
We process personal data based on:

Legitimate Interests: Business development, marketing, and website improvement
Contract Performance: Delivering agreed services and support
Consent: Newsletter subscriptions and marketing communications
Legal Obligation: Compliance with applicable laws and regulations

4. Data Sharing & Third Parties

4.1 When We Share Data

We may share your personal information with:

Service Providers:

Cloud hosting and infrastructure providers
CRM and marketing automation platforms
Analytics and performance monitoring tools
Email delivery and communication services

Business Partners:

Joint venture partners for collaborative projects
Technology vendors for integrated solutions
Industry associations and event organisers

Legal Requirements:

Law enforcement or regulatory bodies when legally required
Professional advisors (lawyers, accountants, auditors)
In case of business restructuring or acquisition

4.2 International Transfers

We may transfer data outside the UK/EU to:

Cloud service providers with appropriate safeguards
International business partners with adequacy decisions
Third-party services with Standard Contractual Clauses

All transfers are protected by appropriate security measures and legal frameworks.

5. Your Rights & Choices

Under GDPR and UK data protection law, you have the following rights:

5.1 Individual Rights

Access: Request copies of your personal data
Rectification: Correct inaccurate or incomplete information
Erasure: Request deletion of your personal data
Restriction: Limit how we process your information
Portability: Receive your data in a structured format
Objection: Opt out of direct marketing and certain processing
Withdraw Consent: Remove consent for specific processing activities

5.2 How to Exercise Your Rights

Clear description of your request
Proof of identity (for security)
Specific information you want to access/modify

We will respond within 30 days of receiving your request.

5.3 Marketing Communications

You can opt out of marketing at any time:

Click "unsubscribe" in any email
Contact us directly to remove from all lists
Update preferences in our communication centre

6. Data Security & Retention

6.1 Security Measures

We protect your data through:

Technical Safeguards:

Encryption of data in transit and at rest
Secure cloud infrastructure and hosting
Regular security assessments and updates
Access controls and authentication systems

Organisational Measures:

Staff training on data protection
Privacy by design principles
Incident response procedures
Regular policy reviews and updates

6.2 Data Retention

We retain personal data for:

Client Records: Duration of relationship plus 7 years
Marketing Data: Until consent is withdrawn or 3 years of inactivity
Website Analytics: 26 months (Google Analytics default)
Financial Records: 7 years for tax and accounting purposes
Legal Requirements: As mandated by applicable laws

When retention periods expire, we securely delete or anonymise your data.

7. Specific Considerations for AI Services

7.1 AI Training Data

For our AI consultancy services, we may process client data to:

Develop machine learning models and solutions
Test and validate AI system performance
Create training datasets for specific use cases

Important: We do not use client data to train our own commercial AI systems without explicit consent and contractual agreements.

7.2 Data Processing Agreements

For enterprise clients, we establish Data Processing Agreements (DPAs) that detail:

Scope and purpose of data processing
Categories of personal data involved
Security measures and safeguards
Data subject rights and procedures
Sub-processor arrangements and approvals

8. Updates to This Policy

We may update this policy to reflect:

Changes in our business practices
New legal or regulatory requirements
Updates to cookie technologies
Feedback from users and stakeholders

When we make significant changes, we will:

Update the "last modified" date
Notify you via email or website notice
Provide clear information about changes
Give you opportunity to review new terms

9. Contact Us & Complaints

9.1 Privacy Questions

For any questions about this policy or our data practices:

Email:hello@valliance.ai

Phone: +44 (0) 207 072 3322

Address: 2nd Floor Citygate, St James' Boulevard, Newcastle Upon Tyne, NE1 4JE

9.2 Complaints

If you're not satisfied with how we handle your data:

Contact us first: We're committed to resolving issues directly
Supervisory Authority: You can complain to the ICO (UK) or your local data protection authority
ICO Contact: ico.org.uk | 0303 123 1113