1. Cookies Policy Introduction
This policy explains our use of cookies and similar tracking technologies when you visit our website or interact with us.
At Valliance, we are committed to protecting your privacy and handling your personal data transparently. As an AI consultancy helping enterprises unlock value through artificial intelligence and data-driven solutions, we understand the importance of data protection.
Contact Information:
Valliance
www.valliance.ai
hello@valliance.ai
Registered Office:
2nd Floor Citygate,
St James' Boulevard,
Newcastle Upon Tyne, NE1 4JE
2. What are Cookies
3. Types of Cookies We Use
- Session management and security
- Website functionality and navigation
- Form submission and error handling
- Legal basis: Legitimate interests (website functionality)
Google Analytics for website performance
Page views, session duration, and bounce rates
User journey mapping and content effectiveness
Traffic source analysis
Purpose: Understanding user behavior to improve our services
Retention: 26 months
- LinkedIn Insight Tag for professional targeting
- Google Ads conversion tracking
- Retargeting and personalized content
- Campaign performance measurement
Microsoft Ads for conversion tracking
Retention: 12-24 months
3.4 Functional Cookies
- Content personalisation
- Language and region preferences
4. Third-Party Cookies
- Google Analytics: Website analytics and reporting
- LinkedIn: Professional audience insights and advertising
- HubSpot/Salesforce: CRM and marketing automation (if applicable)
- Hotjar: User experience analytics
Managing Your Cookie Preferences
Chrome: Settings > Privacy and Security > Cookies
Firefox: Preferences > Privacy & Security
Safari: Preferences > Privacy
Edge: Settings > Cookies and Site Permissions
- Accept or reject non-essential cookies
- Manage preferences by category
- Withdraw consent at any time
6. Cookie Consent Management
Use our cookie preference controls - launched from link in site footer
Contact us directly
Adjust browser settings
7. Updates to This Policy
We may update this policy to reflect:
Changes in our business practices
New legal or regulatory requirements
Updates to cookie technologies
Feedback from users and stakeholders
When we make significant changes, we will:
Update the "last modified" date
Notify you via email or website notice
Provide clear information about changes
Give you opportunity to review new terms
8. Contact Us
For any questions about this policy or our cookie practices:
Email: hello@valliance.ai
Phone: +44 (0) 207 072 3322
Address: 2nd Floor Citygate, St James' Boulevard, Newcastle Upon Tyne, NE1 4JE
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