"Every day I’m more and more convinced of the inversion of the buy vs build equation and this only compounds that build is going to be the preferred route in the future."

Geoff Huntley created a bash loop called "Ralph" that repeatedly feeds an AI coding assistant (Anthropic's Claude Code) with prompts and its own outputs until it produces acceptable code. The technique—an agentic, persistent loop—can generate working software cheaply (Huntley estimates around $10 of compute per hour) and has been used to clone commercial products and to create new projects. Huntley and others worry this approach could disrupt software development, enable startups to undercut established SaaS vendors, and reduce the need for conventional developer workflows like frequent reviews and standups.