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James Braund

Value Engineer

With 15 years building ecommerce platforms at production grade, James was Games Workshop's first eCommerce Architect, scaling their platform from inception to support sustained growth and extreme traffic spikes. Now at Valliance, he's focused on building reusable engineering foundations that deliver lasting value for clients.

At Capital One, he built multi-region customer identity systems to support both first-party authentication and Open Banking integrations in heavily regulated environments. At Cabiri, he worked as Lead Engineer and Software Architect with major retailers on composable commerce, translating complex technical possibilities into clear business outcomes.

His background spans the full engineering stack, from AWS cloud infrastructure and DevOps to payment systems including Stripe, Adyen, and Cybersource, automated testing, and frontend development.

A strong advocate for ethical AI, he believes sustainable adoption means keeping humans in the loop and ensuring the technology genuinely benefits the people it touches. His achievements include:


  • Designed and scaled Games Workshop's ecommerce platform from inception, managing data centre migrations and extreme traffic spikes during product launches

  • Built multi-region identity platform for Capital One supporting Open Banking integrations in heavily regulated environments

  • Led composable commerce transformations at Cabiri for major retail clients, translating technical complexity into business outcomes

  • Founded and operated Shopify app business, gaining direct merchant-side experience in building and selling products

  • Delivered production-grade systems across the full engineering stack, from cloud infrastructure and DevOps to payment integration, automated testing, and frontend development

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