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Valliance logo in black
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Valliance North Star in Orange

Rad Parvin

Senior Value Partner - Founder

A repeat entrepreneur who grew up in data as it moved to the forefront of enterprise change, leading data strategy at Nike, Shell, Heineken, and Vodafone. Rad built his career providing trusted advisory to executive leaders. Now leading Valliance in the Netherlands and taking that same ethos into our client partnerships creating mutual success.

Rad brings the perspective of someone who's built, scaled, and successfully sold a Data and Analytics consultancy. He's spent 28 years proving that the most Data and Analytics programmes emerge when you understand what decisions people actually need to make, then build the systems to support them. Today he applies this discipline to AI adoption, helping enterprises identify where the technology creates measurable value whilst building the foundations and stakeholder alignment that make transformation stick. Rad's achievements include:


  • Built and sold Just-BI over 18 years, acquired by EPAM in 2021

  • Established enterprise-wide Business Intelligence Competency Centre at PostNL/Dutch Postal Service

  • Partnered directly with Vodafone's CFO on their World Class Finance programme

  • Served as Shell's trusted data advisor for eight years, leading Mobile BI transformation

  • Interim leader of Nike's Data & Analytics practice during critical transition

Rad's latest thinking
Rad's latest thinking
Rad's latest thinking
Rad's latest thinking
Rad's latest thinking
_Meet the team
_Meet the team
_Meet the team
_Meet the team
_Meet the team

Let’s put AI to work.

Copyright © 2025 Valliance. All rights reserved.

Let’s put AI to work.

Copyright © 2025 Valliance. All rights reserved.

Let’s put AI to work.

Copyright © 2025 Valliance. All rights reserved.

Let’s put AI to work.

Copyright © 2025 Valliance. All rights reserved.