Valliance logo in black
Valliance logo in black
Valliance North Star in Pink
Valliance North Star in Pink

Anita Rajdev

Senior Value Partner - Founder

A repeat entrepreneur with 30 years of legal and finance experience, Anita has shaped and delivered complex strategic deals across at the intersection of technology and professional services. Now central to how we structure our value-driven client partnerships.

Anita brings the perspective of someone who's built, scaled, and successfully sold businesses whilst navigating PE and VC relationships. She's spent 30 years proving that financial rigour works best when it serves people first, spreadsheets second. Anita's achievements also include:


  • Delivered two successful company sales to listed enterprises

  • Applied listed-company financial standards to private firms, transforming finance functions to best-in-class

  • Reshaped complex SaaS revenue recognition whilst navigating IP protection challenges

  • Drove profitability through smarter commercial modelling for people-based businesses transitioning from traditional models

  • Built end-to-end finance and operations infrastructure across fast-growing technology companies

Anita's latest thinking
Anita's latest thinking
Anita's latest thinking
Anita's latest thinking
Anita's latest thinking
_Meet the team
_Meet the team
_Meet the team
_Meet the team
_Meet the team

Let’s put AI to work.

Copyright © 2025 Valliance. All rights reserved.

Let’s put AI to work.

Copyright © 2025 Valliance. All rights reserved.

Let’s put AI to work.

Copyright © 2025 Valliance. All rights reserved.

Let’s put AI to work.

Copyright © 2025 Valliance. All rights reserved.